Non-CP are taking role of a VAS, so what do "conventional CP" can do?

CP term is quite popular recent years as enabler to work with telco to provide value added services (VAS). As enabler, it provide channel to deliver content or services from other entity, such as news sources, music labels, games developers and marketing companies, as mobile-fit service. So we seen lots of service allied to certain artist, TV broadcaster, even daily product brand. It could be video on demand service, song downloads, games for mobile phone, phone enhancement or sms text news alert. But lately, the term "CP" quite allergic to some correspond to unethical service way.

As now, so many services are product and sells as their internal service. These provider affiliate with handset manufacturer so that ever since the first time we unwrap a new handset, we've forced to review so many services. They are trying to create a shortcut of CP's value chain. Broadcast companies are having their own shortcode, games companies also have their own connection to telco. So what does "conventional CP" can do as their role are no longer needed ?

To answer the economic challenges, there are several suggestion that a CP can evolve to :

1. Be a media company
As media industry expanded, cp could also become as media sources, that specialized for mobile user. Of course kind of hard to beat CNN that has correspondent all over the world, but world now evolve to personal reporting, where everyone could submit their own news. sure this is a very potential business in the future. And I'm glad to say that my company I work now is evolving to this direction too, although the idea is not quite the same. It's more to music-related broadcast channel.

2. Be an IT backend company
This idea is not new. There are used-to conventional companies now are strong player provide back end services for mobile banking, mobile airline service and even telco intern system like billing and RBT platform.

3. Affiliate with music industry
The third way is, become strategic partner with certain music labels. As now, copyright is the main issue where CP no longer can create and sell music product they used to sell, all product variant is binded with string of copyrights. Only product under Cc can be modified and sold freely.
To overcome this matter, either cp be the stratigic partner of music company or have own artists. there are advantages of having own artist, as cp will have unlimited idea to explore an artist could be, beside conventional artist has, like publishing songs, concert, promotion on radio/tv/online.


These are options for a "conventional" CP have, where a company could evolve as one type or all of them if they capable to.  Happy new year 2009 ! May coming year bring properity to us all.

Reference
1. CNBC Mobile
2. Universal Malaysia
3. Metamobile Jusradio