Thursday, August 28, 2008

Are we ready for Mobile Number Portability ?

Mobile telecommunication business is one of the most active industry now in Indonesia. Competition is in the air, it's everywhere. Until last year, telco are still trying to lurk new user by voice call special offers only . Recently the tension even high for data & VAS. Telkomsel offers Rp.125K for unlimited data while provider charge as low as Rp 0.1/SMS.
But all these offer comes to nothing for existing customer, there no option to abandon a number just to chase all these temporary offers.

In some advance countries, there is Mobile Number Portability scheme, allow you to switch telco providers by preserve existing phone number (MSISDN). Are our infrastructure ready for this ?
Will people rush to a telco when it has best offer leaving other to zero? How VAS provider operations while can no longer detect telco from number's prefix ?

Of course, the implementation of MNP in Indonesia needs further market research how people react on this. Are we ready to take this for all the pro and cons ? One thing I'm sure, there will be no rush for people switching providers. Ok, maybe rush for first one or two months, but the market will found the balance, and the switching is just for people really have to.

Telco will trying to keep subscriber longer. Unlike now Rp.50K is just for 1 month validity, maybe the telco will extends it to 1 or 2 year to secure the subscriber not switching other provider. The competition can become more fair for all subscriber.

One thing is sure, it brings headache to people like me, to implement new flow to deliver VAS services.


2 comments:

Anonymous said...

grammar ancurrrr

says said...

hehe, thanks for stopping by, anyway :)